Emerging Digital Media & Social Communications

On digital media platforms, video content is king. In our Emerging Digital Media & Social Communications program, students learn about the creative and technical processes that drive video production for a host of platforms.

They also explore podcasting, deejaying and electronic music production while mastering the following software, concepts and skills:

  • Computer hardware, software, peripheral devices and their roles in the information processing cycle
  • Business math and its applications in accounting, financial analysis, inventory management, etc.
  • Microsoft® Access®, Excel®, Outlook®, PowerPoint®, Publisher® and Word®, plus Google Apps™
  • Create and update business documents, spreadsheets, databases, presentations and publications

Instruction covers the history of social media and its evolving role as a communication tool, along with legal and ethical guidelines for content creation. Through a variety of audiovisual projects that mimic real-world assignments, students pick up essential technical skills as they learn how to effectively communicate and collaborate in a professional setting.

Students write scripts, prepare storyboards, develop production schedules and more as they step into the roles of above-the-line personnel like screenwriters, directors and producers. In addition, they take on the responsibilities of camera operators, lighting technicians, audio engineers and other below-the-line personnel who make up production crews.

This program is part of Lehigh Career & Technical Institute’s

IT Academy

Industry Credentials

Emerging Digital Media students can earn the following certifications and credentials in high school:

  • Pennsylvania Skills Certificate via NOCTI®

College Credits

The following schools have articulation agreements with LCTI that allow Emerging Digital Media & Social Communications students to earn college credit for work they complete in high school:

  • Lehigh Carbon Community College

Career Paths

with credentials:

  • Camera Operator
  • Production Assistant
  • Synopsis Writer

with associate degree:

  • Disc Jockey (Deejay)
  • Video/Film Editor
  • Videographer

with bachelor’s degree:

  • Director
  • Film/TV Editor
  • Producer


Teacher: Derrick Savage

Email: savaged@lcti.org

Counselor: Regina Naradko

Phone: 610-799-1344
Email: naradkor@lcti.org

CIP Code 52.0401

Program Task List

Essential Skill Alignment Chart


Sixteen LCTI students place among top 3 at FBLA event

By LCTI on 18 December 2018

They qualified to compete at the state leadership conference this spring.

View Story

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Industry Partners

Representatives from the following local businesses serve on the Emerging Digital Media & Social Communications program’s Occupational Advisory Council:

Student Organizations

Emerging Digital Media & Social Communications students are eligible for membership in the following career & technical student organizations, or CTSOs:

  • FBLA
  • SkillsUSA

Education Park Drive

Schnecksville, PA

Our mission at LCTI is to prepare all students for successful careers and lifelong learning.