On digital media platforms, video content is king. In our Emerging Digital Media & Social Communications program, students learn about the creative and technical processes that drive video production for a host of platforms.
They also explore podcasting, deejaying and electronic music production while mastering the following software, concepts and skills:
- Computer hardware, software, peripheral devices and their roles in the information processing cycle
- Business math and its applications in accounting, financial analysis, inventory management, etc.
- Microsoft® Access®, Excel®, Outlook®, PowerPoint®, Publisher® and Word®, plus Google Apps™
- Create and update business documents, spreadsheets, databases, presentations and publications
Instruction covers the history of social media and its evolving role as a communication tool, along with legal and ethical guidelines for content creation. Through a variety of audiovisual projects that mimic real-world assignments, students pick up essential technical skills as they learn how to effectively communicate and collaborate in a professional setting.
Students write scripts, prepare storyboards, develop production schedules and more as they step into the roles of above-the-line personnel like screenwriters, directors and producers. In addition, they take on the responsibilities of camera operators, lighting technicians, audio engineers and other below-the-line personnel who make up production crews.
This program is part of Lehigh Career & Technical Institute’s