A picture can be worth much more than a thousand words for a photographer with the ability to create eye-catching images. In our Commercial Photography/Electronic Imaging program, students master the skills they’ll need to turn a talent for taking great photos into a lucrative career.
While they learn to conceive and capture images that tell stories, students are introduced to the following skills, equipment and software:
- Shooting photos and videos with a 35mm DSLR camera
- Using natural and artificial light to enhance subjects’ appearance in the studio or on location
- Adobe® applications including Photoshop®, Lightroom®, InDesign® and Premiere Pro®
- Editing and retouching photos, as well as preparing them for use in a variety of mediums
Instruction ranges from color theory, composition and other basic photography principles to more advanced techniques, such as employing flash and lighting. Students apply these concepts as they explore everything from portraiture to sports photography.
Tasked on a daily basis with photo assignments that mirror real-life situations, students build diverse portfolios as they move through the program. Preparing photo contracts and releases, pursuing copyright registration and developing a marketing plan are important elements of the program, too.