Marketing & Business Education

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Small businesses drive the American economy. In our Marketing & Business Education program, students learn what it takes to run one and give substance to the entrepreneurial spirit.

As they tackle the everyday operations of LCTI’s school store, students pick up the following skills:

  • Handling purchases, returns and other customer transactions with a cash register
  • Ordering and stocking merchandise, tracking sales and other elements of inventory management
  • Applying pricing strategies based on break-even point, return on investment and markup calculations
  • Speaking effectively with customers, supervisors and vendors

Instruction begins with economic utility, marketing mix and other fundamentals before moving to advanced topics such as visual merchandising and business financing. Students apply these concepts as they conduct market research, plot advertising campaigns and develop business plans. Hands-on training includes designing in-store displays, drafting print advertisements and delivering sales pitches.

Peer teaching exercises and on-the-job practice help students develop their communication, customer service, leadership and management skills. Using Microsoft® Excel®, PowerPoint®, Publisher® and Word® to prepare everything from budgets and customer databases to resumes and business proposals are important elements of the program, too.

Industry Credentials

Marketing & Business Education students can earn the following certifications and credentials in high school:

  • Customer Service Certification via National Retail Federation® Foundation
  • Pennsylvania Skills Certificate via NOCTI®

College Credits

The following schools have articulation agreements with LCTI that allow Marketing & Business Education students to earn college credit for work they complete in high school:

  • Lehigh Carbon Community College

Career Pathways

Representatives from the following local businesses serve on the Advertising Design/Commercial Art program’s Occupational Advisory Committee:

with industry credentials:

  • Bank teller
  • Customer service agent
  • Sales associate

with associate degree:

  • Advertising sales agent
  • Personnel manager
  • Real estate sales agent

with bachelor’s degree:

  • Marketing manager
  • Public relations specialist
  • Sales manager

PROGRAM DETAILS

Teacher: Cyndee Barkley

Email: barkleyc@lcti.org

WHAT'S HAPPENING

Lehigh Career & Technical Institute celebrates seniors

By LCTI on 31 May 2017

Members of the Class of 2017 and their families packed Parkland High School's auditorium for the ceremony.

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GALLERY

Marketing & Business Education
Marketing & Business Education
Marketing & Business Education
Marketing & Business Education

Industry Partners

Representatives from the following local businesses serve on the Marketing & Business Education program’s Occupational Advisory Committee:

Student Organizations

Advertising Design/Commercial Art students are eligible for membership in the following Career & Technical Student Organizations, or CTSOs:

  • DECA
  • FBLA
  • SkillsUSA

4500
Education Park Drive

Schnecksville, PA
18078

Our mission at LCTI is to prepare all students for successful careers and lifelong learning.