• Discover what it takes to be the boss and build a thriving business

• Create viral social media content, organize exciting events and develop dynamic marketing campaigns

• Manage LCTI’s school store, overseeing sales, inventory, product displays and customer relations

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Small businesses drive the American economy. In our Marketing & Entrepreneurship program, students learn what it takes to run one and give substance to the entrepreneurial spirit. As they tackle the everyday operations of LCTI’s school store, students pick up the following skills:

• Handling purchases, returns and other customer transactions with a cash register
• Ordering and stocking merchandise, tracking sales and other elements of inventory management
• Applying pricing strategies based on break-even point, return on investment and markup calculations
• Speaking effectively with customers, supervisors and vendors

Instruction begins with economic utility, marketing mix and other fundamentals before moving to advanced topics such as visual merchandising and business financing. Students apply these concepts as they conduct market research, plot advertising campaigns and develop business plans. Hands-on training includes designing in-store displays, drafting print advertisements and delivering sales pitches.

Peer teaching exercises and on-the-job practice help students develop their communication, customer service, leadership and management skills. Using Microsoft® Excel®, PowerPoint®, Publisher® and Word® to prepare everything from budgets and customer databases to resumes and business proposals are important elements of the program, too.

Industry Credentials

Marketing & Entrepreneurship students can earn the following certifications and credentials in high school:

• Customer Service Certification via National Retail Federation® Foundation
• Pennsylvania Skills Certificate via NOCTI®

College Credits

The following schools have articulation agreements with LCTI that allow Marketing & Entrepreneurship students to earn college credit for work they complete in high school:

• Lehigh Carbon Community College

Career Pathways

Representatives from the following local businesses serve on the Advertising Design/Commercial Art program’s Occupational Advisory Committee:

with industry credentials:

• Bank teller
• Customer service agent
• Sales associate

with associate degree:

• Advertising sales agent
• Personnel manager
• Real estate sales agent

with bachelor’s degree:

• Marketing manager
• Public relations specialist
• Sales manager