Small businesses drive the American economy. In our Marketing & Entrepreneurship program, students learn what it takes to run one and give substance to the entrepreneurial spirit.
As they tackle the everyday operations of LCTI’s school store, students pick up the following skills:
- Handling purchases, returns and other customer transactions with a cash register
- Ordering and stocking merchandise, tracking sales and other elements of inventory management
- Applying pricing strategies based on break-even point, return on investment and markup calculations
- Speaking effectively with customers, supervisors and vendors
Instruction begins with economic utility, marketing mix and other fundamentals before moving to advanced topics such as visual merchandising and business financing. Students apply these concepts as they conduct market research, plot advertising campaigns and develop business plans. Hands-on training includes designing in-store displays, drafting print advertisements and delivering sales pitches.
Peer teaching exercises and on-the-job practice help students develop their communication, customer service, leadership and management skills. Using Microsoft® Excel®, PowerPoint®, Publisher® and Word® to prepare everything from budgets and customer databases to resumes and business proposals are important elements of the program, too.