Emerging Digital Media & Social Communications

  • Work on a video production crew as director, screenwriter, camera operator, sound engineer and more

  • Explore filmmaking and podcasting while working in teams to produce high-impact projects

  • Create multimedia content for websites and social media using the latest software and equipment

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Content is king and students in our Emerging Digital Media & Social Communications program are future kingmakers. They learn about the creative and technical processes that drive media production for a host of digital platforms. Students explore photography, videography, podcasting and more while mastering the following software and skills:

  • Adobe® Creative Cloud® software including Premiere Pro®, After Effects®, Photoshop® and Illustrator®
  • Set up and operate photo, video, lighting and audio equipment for a variety of situations
  • Set up and operate computer hardware, software and peripheral devices
  • Create and manage content for websites and social media
  • Apply color theory, typography, layout and other design concepts

Instruction covers the history of social media and its evolving role as a communication tool, along with legal and ethical guidelines for content creation. Through a variety of audiovisual projects that mimic real-world assignments, students pick up essential technical skills as they learn how to effectively communicate and collaborate in a professional setting.

Students write scripts, prepare storyboards, develop production schedules and more as they step into the roles of planning personnel like screenwriters, directors and producers. In addition, they take on the responsibilities of camera operators, lighting technicians, audio engineers and other production personnel who make up media teams.

Industry Credentials

Emerging Digital Media students can earn the following certifications and credentials in high school:

  • Adobe Certified Associate – Graphic Design & Illustration via Certiport®
  • Adobe Certified Associate – Print & Design Media Publication via Certiport®
  • Adobe Certified Associate – Video Communication via Certiport®
  • Adobe Certified Associate – Visual Communication via Certiport®
  • OSHA Certification via CareerSafe®
  • Pennsylvania Skills Certificate via NOCTI®

College Credits

The following schools have articulation agreements with LCTI that allow Emerging Digital Media & Social Communications students to earn college credit for work they complete in high school:

  • Lehigh Carbon Community College

Career Paths

with credentials:

  • Camera operator
  • Production assistant
  • Synopsis writer

with associate degree:

  • Photojournalist
  • Video/Film editor
  • Videographer

with bachelor’s degree:

  • Director
  • Film/TV/Podcast editor
  • Producer


Teacher: David Aretz

Email: aretzd@mylcti.org

Teacher: James Scott

Email: scottj@mylcti.org

Counselor: Brieann Murray

Phone: 610-799-1339
Email: murrayb@mylcti.org

Info Sheet | Career Tree

CIP Code 10.9999 | Task List

Essential Skill Alignment Chart

Industry Partners

Representatives from the following local businesses serve on the Emerging Digital Media & Social Communications program’s Occupational Advisory Council:

Student Organizations

Emerging Digital Media & Social Communications students are eligible for membership in the following career & technical student organizations, or CTSOs:

  • FBLA
  • SkillsUSA

Education Park Drive

Schnecksville, PA

Preparing all students for their personalized career pathway