Advertising Design / Commercial Art

Highway billboards, magazine covers, web banners — commercial art is all around us. In our Advertising Design/ Commercial Art program, students learn how pairing artistry with technical know-how can lead to a fulfilling career in this exciting field.

As they learn to solve communication problems with visual media, students are introduced to the following concepts, software and skills:

  • Drawing and illustration techniques ranging from traditional to digital
  • Digital photography — still life, portraiture, etc. — and photo editing
  • Adobe applications, including Photoshop®, Illustrator® and InDesign®
  • Color theory, typography, layout, design process and their multimedia applications

Students sharpen their design skills by using industry-standard equipment and software to develop everything from logos to marketing campaigns. Demonstrating safe practices, employing the spoken or written word to effectively present ideas and estimating production costs are important elements of the program, as well.

Hands-on training includes creating appliques, banners, vehicle wraps and more for LCTI and other schools. Upperclassmen are encouraged to build their professional portfolios by securing internships or co-op positions with local companies. Students also have ample opportunity to earn industry credentials that signal their experience to employers and qualify them for articulated college credits.

Industry Credentials

Advertising Design/Commercial Art students can earn the following certifications and credentials in high school:

  • Adobe Certified Associate via Certiport®
  • OSHA Certification via CareerSafe
  • Pennsylvania Skills Certificate via NOCTI®

College Credits

The following schools have articulation agreements with LCTI that allow Advertising Design/Commercial Art students to earn college credit for work they complete in high school:

  • The Art Institute of Pittsburgh
  • Lehigh Carbon Community College

Career Pathways

with industry credentials:

  • Graphics installer
  • Screen printer
  • Sign maker

with associate degree:

  • Desktop publisher
  • Multimedia illustrator
  • Production artist

with bachelor’s degree:

  • Art director
  • Graphic designer
  • Production manager


Teacher: Pat Murray


Teacher: Patrick Maley


Counselor: Brieann Murray

Phone: 610-799-1355

Career Tree

CIP Code: 50.0402 | Task List

Essential Skill Alignment Chart


LCTI students qualify for DECA state competition

By LCTI on 21 December 2021

Fifty Lehigh DECA members competed in the District 7 conference at LCCC.

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Advertising Design/Commercial Art
Advertising Design/Commercial Art
Advertising Design/Commercial Art
Advertising Design/Commercial Art

Industry Partners

Representatives from the following local businesses serve on the Advertising Design/Commercial Art program’s Occupational Advisory Council:

  • Big Pixel Studio
  • NACCI Printing
  • The Morning Call
  • Smooth-On

Student Organizations

Advertising Design/Commercial Art students are eligible for membership in the following Career & Technical Student Organizations, or CTSOs:

  • DECA
  • SkillsUSA

Education Park Drive

Schnecksville, PA

Preparing all students for their personalized career pathway