Advertising Design / Commercial Art

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Highway billboards, magazine covers, web banners — commercial art is all around us. In our Advertising Design/ Commercial Art program, students learn how pairing artistry with technical know-how can lead to a fulfilling career in this exciting field.

As they learn to solve communication problems with visual media, students are introduced to the following concepts, software and skills:

  • Drawing and illustration techniques ranging from traditional to digital
  • Digital photography — still life, portraiture, etc. — and photo editing
  • Adobe applications, including Photoshop®, Illustrator® and InDesign®
  • Color theory, typography, layout, design process and their multimedia applications

Students sharpen their design skills by using industry-standard equipment and software to develop everything from logos to marketing campaigns. Demonstrating safe practices, employing the spoken or written word to effectively present ideas and estimating production costs are important elements of the program, as well.

Hands-on training includes creating appliques, banners, vehicle wraps and more for LCTI and other schools. Upperclassmen are encouraged to build their professional portfolios by securing internships or co-op positions with local companies. Students also have ample opportunity to earn industry credentials that signal their experience to employers and qualify them for articulated college credits.

Industry Credentials

Advertising Design/Commercial Art students can earn the following certifications and credentials in high school:

  • Adobe Certified Associate via Certiport®
  • OSHA Certification via CareerSafe
  • Pennsylvania Skills Certificate via NOCTI®

College Credits

The following schools have articulation agreements with LCTI that allow Advertising Design/Commercial Art students to earn college credit for work they complete in high school:

  • The Art Institute of Pittsburgh
  • Lehigh Carbon Community College

Career Pathways

with industry credentials:
  • Graphics installer
  • Screen printer
  • Sign maker
with associate degree:
  • Desktop publisher
  • Multimedia illustrator
  • Production artist
with bachelor’s degree:
  • Art director
  • Graphic designer
  • Production manager

PROGRAM DETAILS

Teacher: Pat Murray

Email: murrayp@lcti.org

Teacher: Patrick Maley

Email: maleyp@lcti.org

WHAT'S HAPPENING

Advertising Design/Commercial Art

Career & Technical Education Spotlight: Advertising Design

By LCTI on 18 September 2017

Students who select this CTE program go on to become screen printers, multimedia illustrators, graphic designers and more.

View Story

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GALLERY

Advertising Design/Commercial Art
Advertising Design/Commercial Art
Advertising Design/Commercial Art
Advertising Design/Commercial Art

Industry Partners

Representatives from the following local businesses serve on the Advertising Design/Commercial Art program’s Occupational Advisory Committee:

  • Big Pixel Studio
  • NACCI Printing
  • The Morning Call
  • Smooth-On

Student Organizations

Advertising Design/Commercial Art students are eligible for membership in the following Career & Technical Student Organizations, or CTSOs:

  • DECA
  • SkillsUSA

4500
Education Park Drive

Schnecksville, PA
18078

Our mission at LCTI is to prepare all students for successful careers and lifelong learning.